Sharon Youngblood Business Consulting - Articles for Entrepreneurs

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Tucson, AZ 85717
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"Sharon is that rare individual - extremely intelligent and multi-talented,"
-- Hussein Kamel, PhD, Computer Structural Analysis, Professor Emeritus, University of Arizona

"I can say we would not have accomplished our goals without your assistance."
-- Chester Teaford, HDR, Inc.,
formerly, V.P., Michael Baker Jr., Inc.

Articles for Entrepreneurs

Successful Marketing On A Sensible Budget

Why do some companies succeed brilliantly in their marketing efforts while others fail? Let's face it, most people have access to the same tools and resources, but the ones who succeed know how to pull them all together, implement the ideas, and make their marketing work.

Here are 5 strategies to create marketing success without breaking your budget:

1. Leadership

To be successful, the marketing programs you create must support your vision of the company's future. It is up to you to set the tone and clearly define your goals. How can your team meet your expectations if they are not crystal clear?

2. Teamwork

Effective marketing does not begin and end with you. Everyone in the company can produce referrals, positive PR and increase sales. The key is to ENROLL your entire staff by soliciting their ideas, sharing your plans for each new marketing effort and keeping the team up-to-date on your progress.

3. Coordination

The best marketing programs can't succeed if they are barriers to sales. Anything form unavailable Project Managers and pricing glitches to delivery problems and uninformed personnel can stop a deal. The prerequisite for effective coordination and removal of barriers is open communication between all departments and individuals. Allow your team to support, rather than hinder one another.

4. Flexibility

Successful companies respond quickly to changes in the marketplace, customer preferences and new technologies. When a marketing tactic stops working, don't wait months to make revisions. Investigate the problem and eliminate it FAST!

5. Continuity

Consistent presentation of a brand name and image are essential to long-term marketing success. While strategies and concepts may change and evolve, names, logos and branding should be considered the bedrock on which the foundation of your company's marketing program is built.

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Youngblood Consulting, Inc.
P.O. Box 41236 ∙ Tucson, AZ 85717
say@youngbloodconsulting.com ∙ www.youngbloodconsulting.com

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2009