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Expert in Performance & Profitability |
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Assessments, Business Consulting, Sales & Marketing, Retreats, Speaking |
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Articles for Entrepreneurs Do You Have Your Own ‘Ultimate Marketing Plan’? If you’ve ever put together a “textbook” business plan, for a college class or a banker, you know what a useless, even silly document it is. When I’ve written about marketing, it occurred to me that just figuring out where you are, where you want to go and how you’re going to get there is a great beginning of a marketing plan and a far more useful tool than the weighty tomes we studied in school. Still it is a good idea to write down your ideas. I do think most entrepreneurs live too much by “Ready, Aim, Fire!” rather than working from a well thought out, written plan. And everybody says: “I don’t need anything written out. I know what I’m trying to do. It’s all in my head.” Pity the passengers on the jets flown by captains who eschew checklists because it’s all in their heads. Put together your marketing plan as if you were going to sell your company over the next six months. That is, maximize your marketing and figure out your unique selling position – why, given all the engineers, architects, etc. should a client want to use you? If you don’t have a unique marketing position, all the plans in the world are useless. In fact, knowing what’s is unique about your services and marketing that uniqueness to your clients is the beginning of a great marketing brand. OK, so take a day and develop your own unique marketing position. Put it down on paper. Figure out where you are, where you want to go and how you’re going to get there. It might be the most profitable day you’ve had in quite some time. © 2009 Sharon A. Youngblood. All rights reserved.
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© 2009 Youngblood Consulting Inc. |
